Founded in 2012, the startup DaPulse, now called Monday significantly grew in the last few years and was in need for a larger space. They have recently moved into their new office in Tel Aviv, which overlooks the city with its large windows. The architect Mali Rokach Danai wanted to create an environment where the workers feel like being in a sophisticated modern home rather than being in an office. Together, in full collaboration with Basic Collection they chose Scandinavian office furniture including chairs, sofas, tables and poufs.